Aston Martin kicked off a new chapter in its 110-year legacy with a grand entrance in the heart of New York City. A pulsating blend of heritage, performance, and ultra-luxury, the event embodied the brand's distinguished persona and passionate intensity.
Sonic Runway
This sensory marvel gave guests the thrilling sensation of being behind the wheel of an Aston Martin in full flight. LED floors, light rings and spatial audio synched to create a powerfully immersive experience.
Fully immersive Spatial Audio experience with synchronized lights and visuals.
NYC Headquarters Launch Party
The crowning moment arrived with a flourish as Aston Martin's CEO, unveiled the latest marvel of engineering - the DB12, heralding a new era of supremacy in luxury performance.
Pre-Production - 3D Renders
Credits
Agency: Invisible North Creative Director, Art: Andy Navilli Creative Director, Copy: Gregory Weber Project Management: Abbie Moore Technical Director: Jasper Kuo Senior Producer: Amanda Murray Content Animation: Andy Navilli Sound Design: Andy Navilli Senior Designer: Christian Montoro 3D Designer: Monica Feng