How can adidas launch new products online that capture product details that are typically only experienced IRL?
Through our discovery process, we understood that adidas’s primary athlete consumers make purchase decisions based on feeling small details that make big peak performance impact, but quick, clean, basic in-browser and mobile shopping experiences lose those sensory cues.
Feel the shoe
Through our discovery process, we understood that adidas’s primary consumers make purchase decisions based on feeling
small details that make big peak performance impact—but in-browser mobile shopping experiences lose those sensory cues.
We pushed the limits of smart phones to bring the product out of the digital void and into consumers hands for a deeper emotional connection.
Haptics demonstrated the feeling of depth, movement, texture, and response.
Sounds triggered sensory understanding of materiality.
Visuals connected users with macro and micro views of the product.
By holding the shoe in hand, consumers are 70% more likely to purchase.
Impact
We created a new commerce experience blueprint for adidas for their future pipeline and technical direction for implementation into the CONFIRMED app.