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The North Face Futurelight

A global launch event for the groundbreaking fabric technology FUTURELIGHT. Our team developed multi-sensory touchpoints steeped in the heritage and innovation of The North Face.

Client

The North Face

Type

Experiential, Launch Event, Campaign

Roles

Creative Direction, Environmental, Animation

Client

The North Face

Type

Experiential, Launch Event, Campaign

Roles

Senior Art Director, Pitch, Environmental, Animation

Global Launch Event

Through an experiential narrative-driven centerpiece, retail displays, and musical performance by Grammy award-winning artist Mura Masa, we created an innovative event experience expressing the brand’s never-ending pursuit of breaking barriers.

Crowds held a collective gasp of surprise as the projection-mapped pyramid lifted off-axis at the climax of the 2-minute narrative-driven content piece.

FUTURELIGHT was unvealed with product displays that highlighted the three technical innovations in breathability, waterproofing, and flexibility.