Miracle Gro App
This innovative gardening app had the distinct goal of empowering newbie and advanced gardeners to thrive with access to cutting-edge digital tools that take the guesswork out of gardening.
Client
Scotts Miracle-Gro
Type
Product Design, Strategy, AR
Roles
Creative Director, UI/UX
Client
Scotts Miracle-Gro
Type
Product Design, Strategy, AR
Roles
Creative Director, UI/UX
The future of gardening.
AR Gardening
By visualizing your garden before you grow it, we provide gardeners a fun and sharable experience that will give them the confidence to grow as well as instant gratification.
Sunlight Analysis
By visualizing your garden before you grow it, we provide gardeners a fun and sharable experience that will give them the confidence to grow as well as instant gratification.
Virtual Garden
By visualizing your garden before you grow it, we provide gardeners a fun and sharable experience that will give them the confidence to grow as well as instant gratification.
Garden Bundles
By visualizing your garden before you grow it, we provide gardeners a fun and sharable experience that will give them the confidence to grow as well as instant gratification.
Process
Newbie Millenial Gardners
The features of the Gro App were conceived as a response to a brief put forth by Scotts Miracle-Gro with the insight that 21 Million new gardeners were acquired through the pandemic. 76% of of those customers said they planned to grow food again. Over the span of a four month exploratory phase, we isolated key pain points for this demographic and devised high level solutions that would keep customers coming back.
High Level User Journey
During the UX phase of the product development, our team worked closely with Miracle-Gro to map out key objectives across multiple stages in the user journey. Starting with pre-download awareness and marketing channels, into seamless onboarding, to becoming an active user, making purchases, and cultivating continued engagement.
MVP User Experience Map
During the UX phase of the product development, our team worked closely with Miracle-Gro to map out key objectives across multiple stages in the user journey. Starting with pre-download awareness and marketing channels, into seamless onboarding, to becoming an active user, making purchases, and cultivating continued engagement.
Branding and Art Direction
Digital Proof of Concept
A feature matrix was constructed with the internal team at Miracle-Gro to determine which ideas we wanted to prioritize for digital proof of concept. Ultimately we determined the most innovative components were to Build-a-Bed in AR and then provide Sunlight Analysis. All other features were prototyped in Figma.
Credits
Agency: dotdotdash
Creative Director: Andy Sonwell
Strategist: Michael Miraflor
Technical Director: Adam Paikowsky
UI Designer: Kristine Chong
Interactive Producer: Hannah Dubrow
3D Design: Casey Hupke, Karim Moussa
Art Director: Mike Dorner
Development: Yori Kvitchko
