Adidas Goodbye Gravity

Adidas teamed up with the International Space Station to study Boost technology in a zero gravity environment. To showcase the partnership, they released a line of space inspired products. Working with Adidas and Champs Sports, our team created a unique multi-channel campaign to say Goodbye Gravity.

Space Age Campaign

This multi-channel campaign called for an innovative mix of Live Action production, 3D VFX, Snapchat AR, and production design assets for a national rollout across digital channels and retail executions.

Time Square Retail

The campaign activated across the network of Champs Sports locations, including a flagship takeover of the Time Square store, connecting consumers with the brand through interactive and shareable retail experiences.

Snap AR Filter

Participants were transported to the inside of a space suit drifting through the galaxy. This multi-dimensional storytelling experience used Snapchat AR to extended the campaigns reach beyond Champs retail and into millions of pockets.


Agency: dotdotdash
Senior Art Director, Retail: Andy Sonwell
Creative Director: Fe Navilli
Strategy: Victoria Wells 

Graphic Design: Mike Dorner
3D Design: Casey Hupke, Hasan Mahmood
Sound Design: Ethan Rose
Film: Jesse Vinton