Upon arrival, attendees were gifted a pair of Ray-Ban Meta sunglasses and taught how to use them with fun and intuitive learning experiences highlighting their product features such as hands free content capture and AI assistance.
Interactive onboarding experiences
Attendees were pulled into Busta's world, inspired by classic Hype Williams music videos, yet adapted to current day trends and technology. Each interactive onboarding experience was designed to show off the hands free form factor that only the Ray-Ban Meta glasses can provide.
Guests were required to lock up their phones in order to enter the hands-free concert experience with Busta Rhymes, Offset, Coi Leray, and more.
The main goal of the party was to illuminate the beauty living in the moment and the joys of a hands free concert experience. Because nothing takes you out of the concert like a phone in front of your face. Ray-Ban Meta sunglasses truly are the perfect form factor for content capture at a concert.
Art Direction & Renders
Every facet of the event was designed by our team at Space & Time to feel authentic and bring you into Busta's world. None of that corporate bullshit.
Behind the Scenes
After the Creative Direction was sold through to the teams at Ray-Ban and Meta, our team at Space & Time produced the entire event. Including the design of the stage, onboarding desks, event branding, marketing collateral, and experiential components in a condensed 3 week timeline.
Credits
Agency: Space & Time
Agency Partner: Translation
Executive Producers: Xavier Burt, Taneka Morris
Creative Director: Andy Navilli
3D Designers: Andy Navilli, Coleman Butts, Andrew Rodriguez, Zack Dougherty
Art Direction: Josephine Cheng
Graffiti Artists: Trung Nguyen, Isaac Titus
Graphic Design: Andy Navilli, Christian Montoro
Technical Director: Claire Bacon
Fabrication: Kadan Productions