Tour 360 Launch
Adidas tee’d off a new chapter in its classic Tour 360 golf shoe with a global launch event. A live reveal for press hosted by Olympic Gold Medalist Xander Schauffele on a mixed reality stage and breakout rooms for interviews with the team leads and shoe designers.
Client
Adidas Golf
Type
Campaign, AR, UI/UX
Roles
Creative, Strategy, Pitch
Client
Adidas Golf
Type
Campaign, AR, UI/UX
Roles
Creative, Strategy, Pitch
Live Event with an XR Stage
Due to global travel restrictions, the challenge was to showcase the shoe in a way without the ability to feel the shoe in person. The answer was to create an online live event platform, with live mixed reality content using Unreal, breakout rooms for press interviews, and an AR shoe exploration in 8thWall.
AR Event Extension
Users explored features of the shoe by rotating, flipping, and breaking it apart in a seamless AR experience that highlighted the intricate details even without the ability to hold it in your hands.
Global Launch Event Impact
The live event aired live globally across NA, APAC, EMEA markets as the first look at the iconic new shoe. Press were able to conduct interviews in breakout rooms with the team leads and shoe designers. The event lead to over 232 stories and 1.5B impressions globally.
Credits
Agency: dotdotdash
Concept, Pitch, Design: Andy Navilli
Senior Producer: Danish Aziz
Technical Direction: Adam Paikowsky
UI/UX: Andy Navilli, Michael Dorner
3D Animation: Andrew Rodriguez
