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Nickelodeon Splat Factory

CampaignUI/UX
Nickelodeon stepped into web3 with their beloved cartoons, dripping with slime, and baked with a heavy dose of 90s nostalgia. A digital collectibles game featuring over 20k unique drawings of 24 classic characters across Rugrats, Hey Arnold! Ahh Real Monsters, and Invader Zim. 


A seamless web3 experience.

Players bought a TV Pack that opened to reveal their collectible. Once the on-chain marketplace opened, players could convert their characters for Slime NFTs. After collecting 10 units of slime, you could use the Splat Factory to unlock 1 of 1 mashup characters.
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Multi-Channel Campaign

The Splat Factory was our visual device to pull all of that 90s nostalgia out of the classic VHS tapes and into a new age experience. Our campaign focused on Web3 consumers on Twitter, Discord and through influencers and direct Email communications.
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Mashup Pack Reveal - Song Remix by Steve Aoki

IRL experience at NFT.NYC

The Splat Factory came to life with a fully immersive IRL experience at NFT.NYC 2022, dripping with Nostalgia and a dash of Steve Aoki.
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Web3 Marketplace

This internet experience quickly became the industry standard in bringing established IP into Web3. Setting up a wallet, purchasing collectibles, and then trading within the gamified marketplace was fun and effortless.

Impact:
Sold Out in Seconds

This internet experience quickly became the industry standard in bringing established IP into Web3. Setting up a wallet, purchasing collectibles, and then trading within the gamified marketplace was fun and effortless.

Credits

Platform Company: Recur
Head of Product: Chris Heatherly
Senior Creative Director, Art: Casey Hupke
Creative Director, Marketing: Andy Navilli
Marketing Director: Arianne Daniel
Marketing Director: Nate Shamban
Senior Producer: E Petrakis
UI Designer: Grant Adams
Marketing Designers: Kris Martinez, Leo Veira, Henrique Paim
3D Animation: Joey Judkins
Sound Design: Steve Aoki, Andy Navilli
Agency Partner: Huge Inc.
Agency Creative Director: Eric Vienna