Nickelodeon stepped into web3 with their beloved cartoons, dripping with slime, and baked with a heavy dose of 90s nostalgia. A digital collectibles game featuring over 20k unique drawings of 24 classic characters across Rugrats, Hey Arnold! Ahh Real Monsters, and Invader Zim.
A seamless web3 experience.
Players bought a TV Pack that opened to reveal their collectible. Once the on-chain marketplace opened, players could convert their characters for Slime NFTs. After collecting 10 units of slime, you could use the Splat Factory to unlock 1 of 1 mashup characters.
Play Video
Multi-Channel Campaign
The Splat Factory was our visual device to pull all of that 90s nostalgia out of the classic VHS tapes and into a new age experience. Our campaign focused on Web3 consumers on Twitter, Discord and through influencers and direct Email communications.
Play Video
Mashup Pack Reveal - Song Remix by Steve Aoki
IRL experience at NFT.NYC
The Splat Factory came to life with a fully immersive IRL experience at NFT.NYC 2022, dripping with Nostalgia and a dash of Steve Aoki.
Play Video
Play Video
Play Video
Play Video
Web3 Marketplace
This internet experience quickly became the industry standard in bringing established IP into Web3. Setting up a wallet, purchasing collectibles, and then trading within the gamified marketplace was fun and effortless.
Impact:
Sold Out in Seconds
This internet experience quickly became the industry standard in bringing established IP into Web3. Setting up a wallet, purchasing collectibles, and then trading within the gamified marketplace was fun and effortless.
Credits
Platform Company: Recur Head of Product: Chris Heatherly Senior Creative Director, Art: Casey Hupke Creative Director, Marketing: Andy Navilli Marketing Director: Arianne Daniel Marketing Director: Nate Shamban Senior Producer: E Petrakis UI Designer: Grant Adams Marketing Designers: Kris Martinez, Leo Veira, Henrique Paim 3D Animation: Joey Judkins Sound Design: Steve Aoki, Andy Navilli Agency Partner: Huge Inc. Agency Creative Director: Eric Vienna